Obey Awareness

Freshly uploaded to our website is a selection of tees from Obey's new collection. Amongst these is the lastest Obey Awareness t-shirt, which is this season in support of animal charity 'Adopt-a-Pet.com'.

'Adopt-a-pet.com' are North America's largest non-profit pet adoption service, and directly tackle the currently out of hand problem in the US of stray animals that are being destroyed as there are too many to house. There are currently over 7,500 shelters and various organisations that rely on the support of 'Adopt-a-pet.com'. Shepard Fairey and the Obey team all take a personal interest in this cause and are more than happy to be able to help raising awareness for this valuable charity through their art and clothing.

The new tee design, featuring exclusive artwork designed by Shepard himself, is available in men and women's cuts. The guy's tee is in black, and available to buy online now - the women's will be added along with the rest of our Obey women's line in the next few days.

Penfield Spring/Summer 2010

We've taken a quick break from unpacking fresh stock to give a bit of an update on whats in and whats on...

One of the most anticipated deliveries at Switch is always from Penfield, and we are happy to report they have not failed to disappoint this season! With a great collection of summer jackets, some great shirts and for the first time a proper collection of t-shirt designs to choose from.

The Gibson Jacket has already been flying out the door, with its Hudson Wax cloth construction this jacket is windproof and water resistant, making it the perfect lightweight summer jacket for all weathers! On the shirt side of things, the Kerman and Tompkins shirts are both winners with their button away collar features allowing you two different looks, whilst the Anzak hooded shirt makes a welcome return after being one of last summers best sellers.

T-shirt designs are classic looking, as you would expect, with Penfield heritage branding and sharp 'Bear' image and branding. The Big Bear t-shirt makes a return in a slightly different colourway, with the Original Logo tee and Crest tee featuring some classic Penfield logo action.

Last but by no means least, Penfield have decided to honour our support across the years by naming a jacket after us! (Whilst it would be an honour, sadly it is just pure coincidence!) All the same the Switch jacket is one of our key pieces this season - fully mesh lined, lightweight ripstop cotton jacket with zip away hood and Penfield heritage branding on the front chest zip pocket. Available in 2 colourways - Blue and Grey.

Brixton Photo Competition

Massive shout out and congratulations to Matt Hillier for making it as a runner-up Brixton's monthly photo competition for February. The worldwide competition, that invites photographers to submit their best work online, runs monthly and features some of the hottest talent from around the globe.

Matt has previously worked on photo shoots for Switch, and should also be collaborating on future shoots and projects. More of Matt's work is available to view at www.matt-hillier.co.uk. For more details on Brixton's comp, check out www.brixton.com or view their blog.

Obey Relief for Haiti Print

Shepard Fairey has collaborated with Studio Number One’s Cleon Peterson and Casey Ryder to create a special limited edition, signed and numbered print in aid of the victims of the Haiti earthquake.

These prints were created for www.artistsforpeaceandjustice.com and are available now from the OBEY website. All proceeds from the sales will go directly to Haiti.

Boxfresh Spring/Summer 2010 Collection

First in the door for the Spring/Summer 10 season is some quality looking gear from British streetwear legends Boxfresh. Having celebrated their 20th anniversary last year, Boxfresh are looking to push forward and build on their already huge reputation in 2010 - and they've already landed some of our favourite pieces with a collection influenced by 1980s US college style graphics and styles.

The 'Bagohn Jacket' is a perfect example of this and looks set to be one of our favourite pieces this season, in a classic baseball jacket style with fully detatchable sweat hood. Continuing the collegiate theme is the 'Kursaal Polo' with contrast sleeve design and flock printed Boxfresh branding across the chest. There are some classic Boxfresh pieces in there as well with a return for the 'Kelly Polo' and the contrast colour 'Gnoma Knit' jumper in a wicked Parachute Purple colour.

More Boxfresh stuff will be online early next week including footwear, but for now check out the SS10 range here...

Boxfresh team up with other brands for special charity event in aid of Haiti

British streetwear giant Boxfresh has teamed up with Ctrl.Alt.Shift, True Tiger and a host of other worthy brands for a special charity event in aid of the victims of the Haiti earthquake.

Boxfresh will be donating a variety of goodies, including a one off pair of Boxfresh sneakers to help raise money for the appeal.

"SOMEnight, London’s premier weekly dance music event is opening its doors and decks to the cream of both the U's urban and dance music scenes in a bid to raise money for the victims of the earthquake in Haiti. Having partnered with Ctrl.Alt.Shift, a charity who use popular culture to take global action, and esteemed production outfit True Tiger, some of the biggest names in the business have agreed to waiver their fee’s to appear at the event, with the confirmed line-up a cross section of the UK’s talent spanning multiple genres.

The event takes place at the infamous 1200 capacity Den & Centro (formally The End) in central London on the 20th January.

Proceeds will go to the Ctrl.Alt.Shift Haiti appeal. Hundreds of thousands of people are already feared dead and many more are believed to be critically injured. Countless are homeless. The five partner groups are are targeting areas that are getting little help from other agencies. They will provide food, tents, hygiene kits, blankets, jerry cans for water, water purifiers and medical support.

Updates on the money raised and how it’s been distributed will be available at www.ctrlaltshift.co.uk/haiti. You can also donate from the website."

For more information and full line up check out http://www.thedenandcentro.com/

First Blog of the year and its Sale time!

Belated Happy New Year to all, and welcome to the first post for 2010! We've been very busy getting past the Christmas rush, and are now finally all systems go again.

First thing to point out is we are currently offering some massive savings in our Winter Sale. Discounts off all our top brands, including Stussy, Carhartt, Penfield, Boxfresh, Nikita and Fenchurch - our sale actually started a few weeks ago though, so we are starting to run low on stock. If you wanna grab yourself a bargain check out www.switch-clothing.co.uk before they all disappear!

Secondly we are gearing ourselves up for what will be quite simply our best season to date for clothing - we are adding Altamont to our already great list of brands, alongside which we have some great gear coming from The Comune, Brixton, Rogue Status and The Quiet Life. With the 20th anniversary Stussy collection due to drop in Feb, and the best Penfield and Carhartt collections to drop in recent years its going to be a bumper year for all you streetwear fanatics!

We will soon be adding a range of gifts and gadgets back onto our website, along the same line as you can find in our Newport store. With such huge local popularity we are looking to open up the same great list of products to our online customers. These will be hitting the site over the next couple of months.

Thanks to all of you who have supported us over the last year, we will be returning the favour by making sure we bring you the 'best of the best' for 2010. Keep checking out our blog and we will bring you all the news as it happens...